Ride With Norman Reedus

A travel series that follows actor and motorcycle enthusiast Norman Reedus where he and a guest of the week travel to a different destination on a motorcycle while exploring the city’s biker culture and checking out various locales. For season 4 and 5, I was tasked to develop a brand that took influence from Norman’s various doodles and stream-of-consciousness drawings. Mainly drawing from the punk aesthetic and maximalism.
    Role – Design & Animation
    Art Direction – Ed Benitez
    Creative Direction – JC Cancedda

I had a more time than usual to develop the toolkit for this campaign. Since this look called for a more tactile direction, I went to my sketch book and scanner to create some unique elements that were used in both seasons.
For season five, we wanted to keep the same chaotic vibe that was introduced in S4, but with a more neon light influence. I used the light bursts to allude to the two motorcycle’s headlights, which also became a framing device for the title cards throughout the various trailers.