Preacher series about a hard-drinking, chain-smoking preacher who, enduring a crisis of faith, becomes infused with an extraordinary power. These promos were directed to be a reflection the destructive and crazy narrative of the last season.
    Role – Design & Animation
    Art Direction – Ed Benitez
    Creative Direction – JC Cancedda

I was tasked to do 3 promo videos throughout the branding of this campaign. First was Preacher’s take on a Datamosh look using glitchy, morphing shots that fold into each other.
The next promo was built from experimental footage that was taken during a photoshoot for Preacher’s subway advertisements. Since the footage was over exposed and the lens was dirty, we wanted to build the promo in a way that utilizes the shortcomings.
This promo below was a continuation of the destructive narrative look. The main concept for this was based on shots morphing into one another to create a similar uncanny valley vibe that the characters have. This was done by stretching and masking the footage to match the movement of the next shot.